It was further elaborated as an easier way to connect with others and promote contents.
CRITERIA FOR CREATING A CUSTOM URL
Before you could be eligible for a Google+ custom URL, you must
I. Have a profile photo
II. Have at least 10 follower
III. Have an account that's at least 30 days old.
Once eligible, a message would be sent to your google mail address with your full names combined to provide you a custom URL and a link to claim your URL address. If you meet the criteria and yet to receive a mail, then visit your profile/page to check for the in-product notice if your custom URL is ready but if not yet ready you would have to wait a little while your custom URL is made ready.
This custom URL is rolled out to make users easily remember their google profile/page so as to find it easy when sharing on your websites, emails or other social sites such as facebook, linkedin, etc and this medium also allows friends and loved ones who have the number used in claiming/verifying your google profile to find you on Google+.
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