Samsung liase with Jay-Z to boost mobile sales in U.S.A

The war between Apple Incorporated and Samsung Mobile is Strongly vexed at every seconds that count. With the release of it's S series, Samsung has gained top form in the mobile market, overthrowing Apple across the globe with an exception of the united states. According to comscore.com, apple stays dominant over it's rival Samsung in the US market with a market share of 39.2% to 22%. A gap of 17.2%, which is said to be one of a huge gap ever recorded between the two parties. What is responsible for apple's dominance in the U.S.A? Samsung mobile seems to disagree with the rumored fact that apple devices possess a much enticing packaging in terms of technology than theirs and has set on plans to fully top the world mobile market by embarking on a strong marketing strategy which entails a partnership deal with a reputable and high profiled musician- Jay-Z. Samsung would be giving out a copy of Jay-Z's Magna Carta Holy Grail, (his latest un-released album) 3 days before it's launch to possessors of her Galaxy SIII, Galaxy SIV and Galaxy Note II for free. Certainly one of a kind strategy that is expected to close the 17.2% gap between Samsung and it's rival as they would be landing the musical tracks of a high profiled artist right before it gets to Apple's itune. Can Jay-Z propel a better sale for Samsung? Just can't wait to see how this Strategised partnership culminates success for Samsung.